Unveiling the C300 on the lot Paramount’s Hollywood studios to a crowd that included Martin Scorsese, it’s no secret which market Canon are after with their latest shooter. Hoping to compete with the Arri Alexa and RED’s EPIC, the C300 offers up an EF or PL mount (not both), 1080p capture, a pair of CF card slots, timecode and HD-SDI output. With a pricetag of $20,000 too, Canon better hope the film industry catches on, because they’re not going to be conquering the consumer market with the C300 just yet. Although we are quite tempted ourselves.