Driving is a muddy business, sure you’ll probably never actually trouble a hill-side puddle but with London’s smog, a drive through the capital could leave your car dirtier than any off-road jaunt. Sega want you to make the most of a filthy car and celebrate the launch of their own muddy video game, Sega Rally. Starting a trend and wanting fans to adorn their own cars, don’t be surprised if you see the odd racing slogan etched onto a van near you.
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FAN THE FIRE is a digital magazine about lifestyle and creative culture. Launching back in 2005 as a digital publication about Sony’s PSP handheld games console, we’ve grown and evolved now covering the arts and lifestyle, architecture, design and travel.