Avatar To Return To The Big Screen

Posted in Film
By Sam Bathe on 10 Jul 2010

Because James Cameron and Fox obviously feel they can squeeze even more money out of it mass public demand wants Avatar back in cinemas so they can see it on the big screen all over again, the most financially successful film is to return to cinemas for a limited run in the Fall. As you might have guessed and to ensure Fox line their pockets with an much money as possible, it’ll only be available in 3-D, and comes packed with a bonus 8 minutes of footage.

I think I’ve made my feelings on 3-D known so far (it’s pointless, adds nothing to the story telling of a film and doesn’t help in any way that good filmmaking can’t do), although this is a new level of cleaning out the money-making potential of a release. After the initial barebones home entertainment release, and upcoming special features editions, Avatar’s re-release is further evidence of the sad state of affairs Hollywood is in today. And it’s a good film too, which makes it even more depressing that marketers can’t just focus on that, rather than taking fans for a ride, and not in a good way.

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