It’s so simple and effective to use an idealistic lifestyle to sell a brand or products, and here you can see why. Côte&Ciel shoot their lookbook video for their 2013 Spring/Summer collection on the beach, and after picking out a board, the action heads out into the surf. You might miss what they’re selling (bags and accessories), but with such vibrant colour palette, you just want to walk straight into the shot.
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