As it stands, the music industry is doomed. With albums leaking onto the internet’s various P2P networks days, weeks or even months before they hit the shops, sales have hit the floor. While straying more than slightly across the legal boundary, with quality often higher than that found on iTunes’ mostly DRM restricted webstore, you can see why listeners are easily tempted down such dubious routes.
RCRD LBL have another idea; release music for free, noDRM, no catch, making their money back from unobtrusive website adverts and giving a chunk to the artists.
Brainchild of Peter Rojas (founder of popular technology weblogs Gizmodo and Engadget) and Downtown Records bigwig Josh Deutsch, RCRD LBL is a glimpse into the future of music distribution, already offering tracks from esteemed bands like Cold War Kids, Art Brut, Foals and Arcade Fire, and opening doors to numerous exciting fresh talents. Renowned labels Modular, Warp and the aforementioned Downtown Records are already on board, so expect the digital music revolution to start sooner than you had expected.
Hit up RCRDLBL.com for more juicy details.