Breaking ground in 2011 with the revolutionary point-and-shoot Light Field Camera, Lytro allowed users to refocus their photos post-shot though the product never felt like much more than a (really) clever gimmick. Now back with a more professional camera, the Lytro Illum is reminiscent of a dSLR and captures the colour, intensity and direction of 40 million light rays compared with the original 11 million. Boasting an 8X zoom lens, constant f/2.0 aperture, 1/4000 shutter and a four-inch touchscreen display, the Illum is a serious piece of kit, with built-in WiFi, hot shoes for attaching a glash, SD storage and USB 3.0 connectivity. While Lytro’s smart desktop software can refocus pictures after the fact, generate 3-D images, adjust the depth of field and create tilt shifts, and works with traditional products like Photoshop and Lightroom. The Illum goes on sale 15th July but can be pre-ordered now for an introductory price of $1,499: www.preorder.lytro.com/lytro-illum-pre-order
