Hot Wheels take a leaf out of Red Bull’s book with the Double Loop Dare driving stunt

Posted in Cars
By Sam Bathe on 2 Aug 2013

After success Red Bull have found since dropping the silly ‘gives you wings’ animated adverts and switching focus to daredevil stunts and extreme sport to build their brand, it’s not surprising toy car makers Hot Wheels are following suit. Recreating their double loop track piece with a real size stunt structure, Hot Wheels invited two of the best stunt drivers to give it a whirl, topped off with a jump off the back. Their mantra is “Dream big and go for it”, hopefully they’ve got more stunts in the making after such success with this one.

FAN THE FIRE is a digital magazine about lifestyle and creative culture. Launching back in 2005 as a digital publication about Sony’s PSP handheld games console, we’ve grown and evolved now covering the arts and lifestyle, architecture, design and travel.

We’ve been featured on the front page of Reddit and produced off-shoot club night Friday Night Fist Fight, launched a Creative Agency and events column The London List.

FAN THE FIRE is edited by founder, Creative Director and Editor-in-Chief, Sam Bathe. Site by FAN THE FIRE Creative.

You can contact us on:

Follow us on Facebook, Twitter, Dribbble, Instagram and RSS.