Citizen chase an endless sunset in Tristan Patterson’s gorgeous five-minute short ‘Chasing Horizons’

By Sam Bathe on 17 Oct 2014

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To celebrate the launch of their Eco-Drive Satellite Wave F100 watch, one cold, icy day in Reykjavik last February, Citizen sent photographer Simon Roberts off in search of a never-ending sunset. Flying around the world at a latitude of exactly 80 degress, with the world rotating at 289.95 km/hour, Roberts flew in the opposite direction to stay in the same moment in time. Executing a meticulous flight plan of fuel stops and bursts in the air, Roberts was able to shoot the same sunset over and over again, each time over a new horizon. Directed by Tristan Patterson, the campaign is a play on the watch’s ability to automatically adjust to a new time zone in just three seconds.

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