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	<title>FAN THE FIRE &#187; advertising</title>
	<atom:link href="http://fanthefiremagazine.com/blog/category/more/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://fanthefiremagazine.com</link>
	<description>Magazine and blog about music, film, art, style, TV and games</description>
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		<title>I Would Run To You</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/i-would-run-to-you/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/i-would-run-to-you/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 16:12:51 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=22277</guid>
		<description><![CDATA[
Produced to promote Nike Free Run+, the sports manufacturer has produced this cute video of two lovers a world apart, but with running shoes on their feet. Needless to say the guy is a little out of shape so it&#8217;s up to the girl to cross the country on foot, and the results pull surprisingly [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="800" height="437" src="http://www.youtube.com/embed/iozZTJB2XOw?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>Produced to promote <a href="http://nikerunning.nike.com/nikeos/p/nikeplus/language_tunnel/">Nike Free Run+</a>, the sports manufacturer has produced this cute video of two lovers a world apart, but with running shoes on their feet. Needless to say the guy is a little out of shape so it&#8217;s up to the girl to cross the country on foot, and the results pull surprisingly on your heartstrings. We need more like this from Nike.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cultivate A Better World</title>
		<link>http://fanthefiremagazine.com/blog/art/cultivate-a-better-world/</link>
		<comments>http://fanthefiremagazine.com/blog/art/cultivate-a-better-world/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 10:12:02 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[short films]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=21136</guid>
		<description><![CDATA[
Near 18 months old now but still every bit as breathtaking, Johnny Kelly&#8217;s extended spot for Chipotle depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The video is intended to emphasize [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="800" height="437" src="http://www.youtube.com/embed/aMfSGt6rHos?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>Near 18 months old now but still every bit as breathtaking, <a href="http://www.nexusproductions.com/directors/johnny-kelly">Johnny Kelly</a>&#8217;s extended spot for Chipotle depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The video is intended to emphasize the importance of developing a sustainable food system, a lesson learned after Chipotle&#8217;s 10 year flirtation under ownership of giant MacDonald&#8217;s.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Year of Sun With Mr. Persol</title>
		<link>http://fanthefiremagazine.com/blog/art/a-year-of-sun-with-mr-persol/</link>
		<comments>http://fanthefiremagazine.com/blog/art/a-year-of-sun-with-mr-persol/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:10:28 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[short films]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=20556</guid>
		<description><![CDATA[
With illustration and design by the amazing duo behind Fleet Street Scandal, Kevin Dart and Chris Turnham, co-direction by Stéphane Coëdel and Tyler Brûlé and co. at Winkreative putting the whole thing together, this is an almighty A-list Persol had on their hands, and it pays dividents. Hopefully the spot will get the air time [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/29986424?title=0&amp;byline=0&amp;portrait=0" width="800" height="450" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>With illustration and design by the amazing duo behind <a href="http://www.fleetstreetscandal.com/">Fleet Street Scandal</a>, Kevin Dart and Chris Turnham, co-direction by <a href="http://vimeo.com/steffromuk">Stéphane Coëdel</a> and Tyler Brûlé and co. at Winkreative putting the whole thing together, this is an almighty A-list Persol had on their hands, and it pays dividents. Hopefully the spot will get the air time is deserves.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Bark Side Teaser</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/the-bark-side-teaser/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/the-bark-side-teaser/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:50:12 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[cars]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=20524</guid>
		<description><![CDATA[
Featuring a mini-Darth Vader in their last commercial, it&#8217;s fair to say Volkswagen has acquainted themselves nicely with Star Wars of late but their Superbowl 2012 spot is something else. Barking a familiar tune, the car manufacturer has teased a wonderful preview of the final advert with an invite to their special Big Game event [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="800" height="437" src="http://www.youtube.com/embed/6ntDYjS0Y3w" frameborder="0" allowfullscreen></iframe></p>
<p>Featuring a mini-Darth Vader in their last commercial, it&#8217;s fair to say Volkswagen has acquainted themselves nicely with Star Wars of late but their Superbowl 2012 spot is something else. Barking a familiar tune, the car manufacturer has teased a wonderful preview of the final advert with an invite to their special <a href="http://web.vw.com/star-wars-invite/">Big Game event</a> too.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pets Figure Out Their Owners</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/pets-figure-out-their-owners/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/pets-figure-out-their-owners/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 11:41:46 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=20060</guid>
		<description><![CDATA[
Wonderful set of ads for the Shelter Pet Project. Conceptualised by Draftfcb. More after the jump.



]]></description>
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<p>Wonderful set of ads for the <a href="http://theshelterpetproject.org/">Shelter Pet Project</a>. Conceptualised by <a href="http://www.draftfcb.com/">Draftfcb</a>. More after the jump.<span id="more-20060"></span></p>
<p><iframe width="780" height="426" src="http://www.youtube.com/embed/iZiG6OoFPkw?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="780" height="426" src="http://www.youtube.com/embed/ao2A-eEIkA4?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="780" height="426" src="http://www.youtube.com/embed/i2iG9NQk9mI?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://fanthefiremagazine.com/blog/more/advertising/pets-figure-out-their-owners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Jay Talks Creativity</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/john-jay-talks-creativity/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/john-jay-talks-creativity/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 13:57:19 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=18709</guid>
		<description><![CDATA[
Executive Creative Director at superstar ad agency Wieden + Kennedy, John Jay is up there with the most talented and creative people in the world. So when for Fast Company he gave an exclusive insight into his methodology and creative process, you should probably sit up and take note. He sures makes you want to [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="800" height="437" src="http://www.youtube.com/embed/EpfYPVzJohc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>Executive Creative Director at superstar ad agency <a href="http://www.wk.com/">Wieden + Kennedy</a>, John Jay is up there with the most talented and creative people in the world. So when for Fast Company he gave an exclusive insight into his methodology and creative process, you should probably sit up and take note. He sures makes you want to get into advertising too.</p>
]]></content:encoded>
			<wfw:commentRss>http://fanthefiremagazine.com/blog/more/advertising/john-jay-talks-creativity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Müller: Wünderful Stuff</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/muller-wunderful-stuff/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/muller-wunderful-stuff/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 15:41:57 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=18524</guid>
		<description><![CDATA[
Breathtaking new 90 second spot for Müller&#8217;s range of products. Alongside Müller Rice and Fruit Corner, some of your favourite cartoon characters make an appearance too. Produced by TBWA London and scored by Guy Farley.
]]></description>
			<content:encoded><![CDATA[<p><iframe width="800" height="437" src="http://www.youtube.com/embed/wBujoJpDxo0?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>Breathtaking new 90 second spot for Müller&#8217;s range of products. Alongside Müller Rice and Fruit Corner, some of your favourite cartoon characters make an appearance too. Produced by <a href="http://www.tbwa-london.com">TBWA London</a> and scored by <a href="http://www.guy-farley.com/">Guy Farley</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://fanthefiremagazine.com/blog/more/advertising/muller-wunderful-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Human Backpacks</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/human-backpacks/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/human-backpacks/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 09:33:19 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=18350</guid>
		<description><![CDATA[
Imaginative campaign thought up by Crispin Porter + Bogusky for Best Buy&#8217;s Geek Squad technical support team.
]]></description>
			<content:encoded><![CDATA[<p><iframe width="800" height="437" src="http://www.youtube.com/embed/f-ZGzDVmw-o?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>Imaginative campaign thought up by <a href="http://www.cpbgroup.com/">Crispin Porter + Bogusky</a> for Best Buy&#8217;s Geek Squad technical support team.</p>
]]></content:encoded>
			<wfw:commentRss>http://fanthefiremagazine.com/blog/more/advertising/human-backpacks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inspired Insults</title>
		<link>http://fanthefiremagazine.com/blog/more/advertising/inspired-insults/</link>
		<comments>http://fanthefiremagazine.com/blog/more/advertising/inspired-insults/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 20:36:27 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[short films]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=16561</guid>
		<description><![CDATA[
Great 60-second spot for Johnnie Walker, written and directed by Jason Colvin. Shows TV ads can be clever.
]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/24328883?title=0&amp;byline=0&amp;portrait=0" width="800" height="450" frameborder="0"></iframe></p>
<p>Great 60-second spot for <a href="http://www.johnniewalker.com/">Johnnie Walker</a>, written and directed by <a href="http://vimeo.com/user3369087">Jason Colvin</a>. Shows TV ads can be clever.</p>
]]></content:encoded>
			<wfw:commentRss>http://fanthefiremagazine.com/blog/more/advertising/inspired-insults/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bach’s Cantata 147 On A Giant Wooden Xylophone</title>
		<link>http://fanthefiremagazine.com/blog/art/bach%e2%80%99s-cantata-147-on-a-giant-wooden-xylophone/</link>
		<comments>http://fanthefiremagazine.com/blog/art/bach%e2%80%99s-cantata-147-on-a-giant-wooden-xylophone/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 12:47:09 +0000</pubDate>
		<dc:creator>Sam Bathe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>

		<guid isPermaLink="false">http://fanthefiremagazine.com/?p=14329</guid>
		<description><![CDATA[
Amazingly ambitious ad for Docomo&#8217;s new Touch Wood SH-08C phone, which is pretty cool itself, but has nothing on the commercial. All thought up by Invisible Designs Lab.
]]></description>
			<content:encoded><![CDATA[<p><iframe title="YouTube video player" width="800" height="480" src="http://www.youtube.com/embed/C_CDLBTJD4M?rel=0&amp;hd=1" frameborder="0" allowfullscreen></iframe></p>
<p>Amazingly ambitious ad for Docomo&#8217;s new <a href="http://answer.nttdocomo.co.jp/touchwood/">Touch Wood SH-08C</a> phone, which is pretty cool itself, but has nothing on the commercial. All thought up by <a href="http://www.invisi.jp/">Invisible Designs Lab</a>.</p>
]]></content:encoded>
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