Cultivate A Better World

By Sam Bathe on 16 Feb 2012

Near 18 months old now but still every bit as breathtaking, Johnny Kelly‘s extended spot for Chipotle depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The video is intended to emphasize the importance of developing a sustainable food system, a lesson learned after Chipotle’s 10 year flirtation under ownership of giant MacDonald’s.

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